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外贸公益培训再次启航 用专业帮助外贸企业顺势蜕变
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外贸公益培训再次启航 用专业帮助外贸企业顺势蜕变

2020年10月15日

外贸公益培训,外贸经理人培训会,公益培训,搜索引擎外贸专家

2020年对于全世界都是不平凡的一年,疫情虽然短暂地打乱了世界所有行业原有的节奏,中国的外贸也面临着一场全行业的迭代升级,中国外贸企业家也将在一轮新的洗礼中更加蜕变成长。

10月15日的上海小雨纷飞,但宜选科技上海办事处却生机盎然,十几位上海外贸企业家在这里进行了一场阔别已久的外贸经理人培训会。

上海做为一个国际性的大都市,外贸行业是非常重要的一环,结合上海地区的外贸产业特点,宜选外贸公益培训团队金牌讲师周荣老师为大家从询盘分析、询盘跟进技巧、搜索引擎询盘特点的分析、买家背景调查、如何熟练运用外贸工具多种社交平台开发客户的技巧等几个方面通过实战案例进行了详细讲解。

会后的答疑环节中,参会的外贸企业家在现场反馈了有些询盘买家不回复,具体有哪些原因,针对这些问题,周荣老师结合曾经的实战案例,进行了归纳和分析,他指出,针对不回复的询盘具体有以下几个原因:
1.误入垃圾邮件

邮件主题或内容有敏感词、邮件中超大附件,直接进了买家垃圾邮件

2.内容冗长无重点

邮件回复啰嗦冗长、毫无重点,客户提问A业务员回答B,条理不清思路不明

3.价格太高

报价价格太高,买家对价格敏感

4.跟进方式单一

邮件、WhatsApp、电话等都要灵活应用

5.错过最佳联络时机

没有第一时间回复买家,买家已经在其他家下单

并对这些原因一一做了详细的应对策略。

会后还根据培训内容对在场的各位外贸企业家做了随堂测试,结果也非常喜人,全员通过培训测试,获得宜选搜索引擎外贸专家的认证。

两个小时的培训会有来有往,参会的外贸企业家表示很多时候是沉浸在自己行业当中,也是靠自己的一些经验来做事,参加宜选外贸经理人培训会之后才发现,有很多其他行业的外贸知识也是可以借鉴的,外贸技巧也是需要系统性学习的,希望宜选的外贸经理人培训会能够持续办下去,为中国外贸培养更多专业型人才。宜选接下来也会在全国相继开展外贸经理人公益培训会,为中国外贸发展贡献一份自己的力量。

 

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