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2019宜选网外贸实战公益培训(西安站)精彩回顾
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2019宜选网外贸实战公益培训(西安站)精彩回顾

2019年8月14日

宜选网外贸实战公益培训,外贸实战公益培训,西安站

8月14日下午,宜选网外贸公益培训团队来到美丽的文化之都西安,为当地及周边地区的百余位外贸企业代表带来了一场精彩纷呈的外贸实战培训课程。

本次培训地点选在了环境优美的清华科技园,活动现场座无虚席。


(主持人开场)

在培训活动上,宜选公益培训团队的金牌讲师李占伟老师和何文老师分别为大家带来了“如何提高联系买家的成功率——移动端询盘跟进策略”“如何打造效果营销”这两场有针对性的课程,内容十分烧脑。

培训会上,首先上场的是金牌讲师李占伟老师。李老师通过具体的案例为大家现场展示了如何综合利用邮件、即时聊天工具、电话,全方位跟进买家,提高联系买家成功率的方法。

在活动中,李老师还特别指出,在跟进小语种买家时,要有双语沟通意识,如在用在线聊天工具与客户沟通时,可以把自己要说的话,通过翻译软件翻译成小语种语言,与客户取得有效联系。

李老师的课程结束之后,在场的外贸企业代表迫不及待的与讲师进行互动,提出了很多问题与李老师沟通,李老师都一一进行了解答。

活动进入下半场,宜选公益培训团队何文老师上场了,他从如何实现自然排名霸屏、如何解决网站速度瓶颈、如何解决广告营销瓶颈这三个方面讲授了如何打造外贸效果营销的方法。

在讲课的过程中,由于讲课内容信息量过大,很多外贸小伙伴生怕错过一些重要的信息,纷纷用手机或者笔把重要内容记录下来。

课程结束之后,针对何老师讲的内容,外贸小伙伴提出了很多问题,如:比较小众的产品如何做好自然排名推广?已经做了阿里国际站了,要增加推广平台是继续做别的B2B平台还是做搜索引擎的推广?二手车做外贸现在是否成熟了……,何老师十分具体地给出了解答。

何老师指出,小众的产品要做好自然排名推广,得先通过搜索引擎数据做市场调研。

已经做了阿里国际站了,要增加推广平台可以尝试做搜索引擎的推广。因为B2B平台上来的买家和搜索引擎上来的买家重合率很低,一般不到5%,因此两个推广方式是互补的,而且这也是大多数出口企业的选择。

二手车做外贸现在已经成熟了。据了解,二手车业务目前国内已经开放了9个试点城市,西安就是试点城市之一。目前我们宜选科技在郑州、上海等城市已经有客户在服务了,一个月二百多条一对一询盘,推广效果非常好,这几位老板已经赚的盆满钵满了,所以可以放心去做。此外,国家对二手车出口也是非常支持的。

时间过得很快,下午的培训在老师的讲课及与大家的互动中很快就结束了,参加活动的小伙伴对老师讲的课十分满意,并希望之后我们还能举办更多此类的培训活动,来提升大家的业务技能。

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