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宜选出席2023进博会贸易数字化论坛 共话跨境电商创新发展
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宜选出席2023进博会贸易数字化论坛 共话跨境电商创新发展

2023年11月6日

宜选科技,2023贸易数字化与跨境电商发展论坛,2023进博会,贸易数字化,外贸独立站B2B电商生态体系,独立站

在全球化、数字化和创新的背景下,外贸独立站是出口企业出海的新选择、新机遇。如何打造外贸B2B独立站生态,加快外贸企业数字化转型,推动中国制造业出海?11月6日,在上海举办的第六届中国国际进口博览会“2023贸易数字化与跨境电商发展论坛”上,宜选科技高级副总裁陈尔航,受邀出席圆桌对话,深度探讨了出口企业数字出海模式的创新发展,以及加速打造外贸B2B独立站出海生态的外贸发展新思路。

进博会现场

中国电子商会会长王宁、联合国国际贸易中心执行主任帕梅拉·科克-汉密尔顿、商务部配额许可证事务局局长王卫东等在论坛上致辞。

圆桌对话现场

近年来,随着全球化的深入推进,外贸独立站电商正在成为一种新兴趋势,受到越来越多外贸企业的青睐。外贸独立站电商带来的订单利润率更高,同时也有助于企业打造自己的出口品牌。但是目前外贸B2B独立站市场渗透率仍然很低,虽然有70%的外贸企业顺应潮流建立了自己的网站,但这些网站能够用于全球推广并具备B2B电商功能的比例不足20%,中国B2B企业出海深度依赖外贸B2B平台。那么,如何打破困局,抓住外贸独立站出海新机遇?

宜选科技陈尔航指出:中国外贸独立站B2B电商的成功,关键是建立生态体系,提升外贸独立站电商的运营能力。

宜选科技副总裁陈尔航发言

目前,在外贸独立站B2B电商行业中,普遍存在着重建设、轻运营的现象,阻碍了产业的进一步发展。由于良莠不齐,许多外贸独立站B2B电商行列的中小外贸建站公司,绝大部分都不具备外贸独立站B2B电商的运营能力,无法提供全面的电商运营服务,从而导致网站效果达不到预期,客户满意度不高。所以,运营能力是外贸独立站B2B电商成功的关键,而解决该问题的核心,就是推动并打造外贸独立站B2B电商生态体系建设。

外贸独立站B2B电商是一个复杂的生态体系,其中包含全球IT基础设施、独立站建设与运营系统、语音和视频通信系统、海外流量平台广告营销系统、支付系统、CRM管理系统、国际物流服务等等。有效地解决好生态体系的建设,外贸企业才会从中获得最大化的利润率。

宜选科技作为外贸独立站B2B电商服务的领导品牌和Google优秀合作伙伴,拥有行业内唯一既懂推广、又懂外贸全流程的团队,外贸独立站B2B电商运营能力在行业内遥遥领先。

宜选科技率先在国内推动外贸独立站B2B电商生态体系的建设,为出口企业提供以成交为目的的外贸独立站整合营销服务,帮客户获取来自Google、Facebook、YouTube、TikTok等海外顶尖流量平台的精准买家,并通过专业外贸运营服务、数字化物流服务,提升外贸企业的订单转化能力、订单履约能力。

截至目前,宜选科技已帮助4万余家外贸企业通过独立站拓展海外市场,为中国出口企业带来超过400万个优质海外采购商,年均撮合全球贸易交易额达200亿美元。

宜选科技作为一家技术驱动型的企业,未来将会继续坚持创新,利用最新的数字化技术,为外贸企业提供更优质的独立站整合营销服务,不断推动外贸独立站B2B电商生态体系发展,助力中国制造业成功出海。

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